Solo Show: 22/05/2013- 22/06/2013
Galerie Graff, Montréal, Canada
Through this exhibition comprising her recent paintings, Véronique Savard, by giving form to messages found in unsolicited emails (spam), proposes a reflection on the social concerns behind various online propositions. Waiting for you, Certified by Doctors, The scientific Breakthrough is here, Miracle or science, Perfect Proportion it’s Easy to Get, etc. are good examples of the both fantastical and delusory nature of these emails, collected by the artist since 2009 so that she might then translate them into paintings. Véronique Savard, through this revisiting of the pictorial codes used for the online marketing of pharmaceutical drugs, questions the paradoxical structures of adequacy and offensiveness underlying the issue of individual ideality. While proposing to extend to these texts of undesirable characters with a duration which was not plan for them, these sharply contrasted paintings juxtaposed a rhythm of brightly colored lines with a signage generally associated with Internet communications. Considering that marketing strategies often mirror their contemporary social imperatives, these paintings act as conduits for a singular form of information.
“(…) the ways of seeing that Véronique Savard’s paintings evoke certainly raises the question of the subject as ourselves (le sujet en nous), and with it the notion of modernity.” (Verdier, Jean-Émile. 2013. ”A Different Modernity“ in ”monograph Véronique Savard”. Montreal, Graff Editions, p. 21)
The exhibition is accompanied by a monograph published by Graff Editions under the direction of Madeleine Forcier; Monique Régimbald-Zeiber signs the text “ By Way of a Foreword” and Jean-Émile Verdier the main text “A Different Modernity“
Further reading: Peinture partout, an article by Jérôme Delgado for Le Devoir, June 15, 2013
The artist wants to thank the Claudine and Stephen Bronfman Family Foundation, the Faculty of Arts at the Université du Québec à Montréal and the Graff Gallery for their support in this project.